99% of the time they can’t, and they don’t charge $220/eye but considerably more.
DO YOU REALLY QUALIFY for LOW-PRICED LASIK DISCOUNTS?
The corporate LASIK discount centers only offer cheap LASIK ($220 per eye) to the 1% of the population whose prescription is SO low…they don’t actually need LASIK. Here’s how their misleading LASIK scheme works: The corporate discount LASIK centers base the price of your procedure on your prescription. If your prescription is among the lowest 1% of the general population, then you just ‘might’ qualify for their cheapest price. Unless you have an astigmatism. Then you’ll pay a substantially higher price that they NEVER promote.
For you to receive LASIK for $220 per eye, your prescription typically has to be less than one diopter of nearsightedness with NO astigmatism. Most people who have less than one diopter of nearsightedness – and NO astigmatism – barely have a need to wear prescription glasses…much less need LASIK. And anyone truly offering LASIK for $220 or $250 per eye to everyone would soon go out of business. That’s because the royalties surgeons have to pay to the manufacturers for each eye they treat (known as a ‘Click Fee’ in ophthalmology) is nearly twice as much as their advertised $220 LASIK price. When you add in the significant cost of annual laser maintenance, surgical staff costs, surgeons’ fee, practice overhead and follow-up care, discount LASIK centers would be losing thousands of dollars on every patient they treat.
HOW IT WORKS
This method of discounted advertising is known as a ‘Bait & Switch’ tactic. The ‘bait’ part of their marketing is to lure patients in with an unbelievably low price for LASIK. The ‘switch’ comes into play when their testing determines that your level of nearsightedness and/or astigmatism falls outside of their $220 per eye pricing. You are then ‘switched’ to their tiered pricing model, which is a much higher price that is actually closer or equal to the price of LASIK at reputable eye centers.
ALL LASIK TECHNOLOGY IS NOT EQUAL
But here’s what makes this type of advertising even more misleading. The lowest priced LASIK is also based on the old ‘bladed’ LASIK technology vs. the newer state-of-the-art ‘bladeless’ or‘ ‘all-laser’ LASIK methods that have become the gold standard among ophthalmologists worldwide. So, unless you want your LASIK procedure performed with a blade – or are barely nearsighted enough to need LASIK – don’t fall for the ‘bait & switch’ tactics of the corporate discount LASIK centers. If you’ve ever noticed, their discount pricing never depicts what you are going to pay if you don’t qualify for their lowest price.
Rush Eye Associates has become Amarillo’s preferred choice for LASIK over the past 20 years for these reasons:
- Our experience, leadership, and commitment to leading edge technology is unsurpassed
- Our reputation for eye excellence in Texas spans more than 20 years and is unmatched
- Our affordable fee for LASIK applies to ALL patients and includes ALL follow-up care
- Our surgeons offer more combined LASIK experience than most other centers in the U.S.
- Our comprehensive eye care facility can also provide alternatives to LASIK (i.e. refractive lensectomy) to best suit your unique eye care needs.
At Rush Eye Associates, we offer one comprehensive price for both our LASIK and PRK patients, which includes all pre-operative testing and post-operative follow-up visits for one year. Our team of global LASIK leaders at Rush Eye Associates are pioneers in vision correction and offer the most recent breakthroughs in both laser and lens implant technology and surgical procedures.